In today's world, people frequently turn to the internet for information. It pays to have a domain name that reflects your business or organization. Ideally a domain name that is identical. It means less things for your customers or visitors to remember.
What if your preferred domain name is taken? It depends how committed you are to that name. The .com extension is the most common and most recognised, however you may consider some of the alternate extensions (eg: .nz which is country specific.
Alternatively, you may wish to do a domain name whois search to identify the owner and offer to purchase the domain. Failing that, you will have to think creatively when deciding on a domain name. Take into account words that describe your service, product and location. Try to keep it simple, fairly short and above all memorable.
An important aspect to any web site is the knowledge, expertise of not only the web building process, but an understanding of the internet trends and demographics.
Merely just having a web site is not enough. The internet has become increasingly complex, diverse and is constantly changing. You need an online partner to help you navigate the tangled web.
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